Ode To Odd is an artisanal fashion label creating contemporary designer clothing in India through hand embroidery
and botanical storytelling.
delicate cross-stitch embroidery technique rooted in our founders' Ranchi upbringing, reimagined through modern
silhouettes and considered detailing. We work slowly and in small batches, choosing thoughtful materials and
hand-finished craftsmanship over mass production. From festive designer kurta sets to considered co-ord sets for women, each collection carries the same
quiet philosophy: garments made to be kept, not consumed. This is slow luxury as we understand it, deliberate,
artisanal, and true to a story worth telling.
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The Convent Work Story
In our hometown of Ranchi, we first encountered cross-stitch, delicate and deeply rooted. Locally known as
convent work, it became one of the earliest impressions on our creative journey. When we began, we carried that
memory with us, a small promise growing gently over time. Today, hand embroidery remains an important part of the
Ode To Odd design language, with each stitch connecting contemporary clothing to a craft that has stayed close to
our story.
From our story to the garments we create today, convent work
continues to shape the way we think about pattern, patience and detail.
Artisanal Craftsmanship and Slow Fashion
We believe true luxury lies in the story behind a garment, not the speed at which it is made. Our atelier works in
small batches, with artisans dedicating hours of hand embroidery and careful finishing to individual pieces. Many
designs are also available made-to-measure, allowing the garment to be considered not only in its design but also
in how it is made for the person wearing it.
This approach reflects our idea of slow luxury, where quality takes precedence over quantity and thoughtful
craftsmanship matters more than seasonal cycles. Each piece is designed to become part of a considered wardrobe,
made with intention and created to be worn beyond a single season.
Botanical Prints, Inspired by Nature
Flowers, foliage and the quiet rhythm of gardens run through our design language, appearing in prints, embroidery
motifs and the names we give our collections. Botanical inspiration is not simply a seasonal theme for us; it is a
recurring language that we return to, collection after collection, interpreting nature through colour, pattern and
handworked detail.
Discover this floral storytelling through Bloom and Language of Flowers Is Infinite,
where botanical motifs become part of a larger story about nature, memory and expression.
Explore Ode To Odd's Contemporary Indian Collections
Our collections bring together contemporary silhouettes and traditional craft, creating pieces that move between
festive occasions, everyday dressing and modern celebrations.
Kurta Sets
Our hand embroidered kurta sets bring convent work and
cross-stitch embroidery to contemporary festive dressing. Thoughtful silhouettes and intricate detailing create
traditional wear that feels considered, personal and distinctly Ode To Odd.
Odhani
Odhani pieces extend the same embroidery language through
delicate layers designed to complement festive and occasion dressing. Each piece is intended to add craft and
character to an existing look rather than simply complete it.
Co-ord Sets
Our co-ord sets for women bring ease to considered
dressing. Designed with contemporary silhouettes and thoughtful details, they offer an effortless way to
experience the craft and aesthetic of Ode To Odd.
Bibs & Gilets
Our bibs and gilets bring structured, layered silhouettes to
the Ode To Odd wardrobe, with considered detailing and artisanal craftsmanship designed for contemporary dressing.
Kaftans
Fluid and expressive, our kaftans bring botanical prints,
relaxed silhouettes and thoughtful detailing to effortless occasion and resort dressing.
Dresses
From botanical prints to artisanal detailing, our designer
dresses for women bring together expressive prints, considered silhouettes, and select hand embroidered
pieces for everyday moments and occasions alike.
Bags & Jewellery
Complete the look with designer bags and jewellery, created as extensions of the same thoughtful
design language. Each accessory brings its own detail while complementing the clothing collections.
For festive dressing and modern Indian designer wear
shaped by contemporary silhouettes and convent work embroidery, explore the Modern Indian collection.
Explore Collections Inspired by Craft, Nature and Story
At Ode To Odd, collections begin with an idea, a memory, a place or a feeling. Explore the stories that have
shaped our design language.
Once Upon a Time
A dreamy pret collection built around soft silhouettes, gentle colours and quiet romance. Explore Once Upon a Time.
Bloom
A celebration of botanical embroidery and floral storytelling, where gardens become patterns and nature finds its
way into contemporary clothing. Explore Bloom.
Language of Flowers Is Infinite
Florals are reinterpreted through cross-stitch, embroidery and print, exploring how a single botanical motif can
carry different meanings and memories. Explore Language of Flowers Is
Infinite.
Ode To India
A tribute to Indian craft traditions interpreted through the Ode To Odd lens, bringing convent work embroidery
into festive and occasion dressing. Explore Ode To
India.
Frequently Asked Questions
Q: What is convent work embroidery?
Convent work refers to the cross-stitch embroidery tradition that became part of our founders' creative journey
while growing up in Ranchi. At Ode To Odd, this craft is interpreted through contemporary clothing, creating hand
embroidered details that connect our collections to that early influence.
Q: What is cross-stitch embroidery in fashion?
Cross-stitch is a hand embroidery technique in which small X-shaped stitches are used to create patterns, motifs
and decorative details. At Ode To Odd, cross-stitch forms an important part of our design language and is
incorporated into selected garments and collections.
Q: Is Ode To Odd clothing handcrafted?
Ode To Odd creates garments in small batches, with hand embroidery and careful finishing forming an important
part of the brand's craftsmanship. The extent of handwork varies by design, with selected pieces featuring
detailed embroidered work.
Q: How is Ode To Odd's clothing made?
Our garments move through design, fabric preparation, hand embroidery and finishing, with each stage approached
with attention to detail. Selected designs are also available made-to-measure, allowing for a more considered fit.
Q: Does Ode To Odd offer made-to-order clothing?
Yes, selected Ode To Odd designs are available made-to-order. Availability depends on the individual product and
its production requirements.
Q: How long does made-to-order clothing take?
Made-to-order pieces typically take around 4–5 weeks to complete, depending on the design, hand embroidery and
finishing involved. Customers should refer to the individual product information for the applicable timeline.
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